Use heatmaps, real-time analytics, advanced segments, A/B testing and more to discover UX, user research and improvements that increase engagement, satisfaction and ultimately your bottom line.

Analytics Tools for Optimizing UX

All SitePoint web design and UX books plus short videos and online courses on how to design a better web

Design & UX

Performance

UI Design

Preface

Analytics are important for finding out what’s working and what’s not working on your website. In short, they allow you to see user feedback at scale — via users’ actual clicks and movements. This is essential for improving your website’s UX, and in turn, conversions.

7 Analytics Tools for Optimizing UX

A/B testing is becoming more and more common as teams realize how important it is for a website’s success. The Web is a huge, competitive marketplace with very few (if any) untapped markets, meaning that being successful by offering something unique is rare. Much more common is that you’re competing for the business of your customers with several other websites, so attempting to convert every visitor into a customer or upselling/cross-selling your services better could make all the difference to your bottom line.

5 A/B Testing Tools for Making Data-driven Design Decisions

Analytics are often overlooked as a source of information for UX designers. Many designers don’t consider analytics, and instead base their decisions solely on what they know about user psychology. While this isn’t wrong , analytics offer us more insight into our users, rather users in general. While data-driven design can sound intimidating at first, it’s actually really simple once you know the basics, and in this article we’ll learn those basics as we familiarize ourselves with the #1 web analytics tool, Google Analytics.

Google Analytics: the Basics Explained, and Pitfalls to Avoid

Knowing who your users are is crucial to any design process, and user research plays a vital role in that. User research consists of a whole range of different tools and techniques, but what underpins them all is gathering useful information about who your users are and what they want to achieve. When you know what they want to achieve, you can help them achieve it.

Google Analytics: How to Perform User Research

Finding out what users are doing on your website can tell you where UX may be falling short. While further investigation is required to find out why , taking an analytics-first approach to UX design will show you where to start. In this article, I’ll show you where to look for underperforming areas of your website using Google Analytics.

Finding Problem Areas on Your Website with Google Analytics

Google Optimize is Google’s A/B testing tool for websites. As with most Google apps, Google Optimize offers a lot of functionality for free, with a corporate tier for when your A/B testing needs become more complex. In this article, I’ll show you how to use Google Optimize to make data-driven design decisions by experimenting with variations, to see which converts better.

How to Perform A/B Testing with Google Optimize

Optimizely has grown to be one of the major A/B testing tools. It’s suitable for companies of all sizes — from startups and small businesses to major corporations. Optimizely’s tools and integrations allow anyone to quickly learn more about their audience and experiment with design and content changes non-destructively through A/B testing. With A/B tests you can confirm, for example, which CTA (call to action) leads to the most clicks, or which version of a checkout leads to the most online sales.

Deeper A/B Testing With Optimizely

Once upon a time, having an online business was about just having a website. But now, online businesses are growing larger, moving faster, and becoming more complex by the day. What was once a way to say “this is who we are and this is what we do”, is now an opportunity for a variety of different business models — subscriptions, services, products and so on.

How to Analyze Heatmaps and Create A/B Tests with Crazy Egg

Once upon a time, collecting website feedback from users was about bringing them into an office and asking them to perform specific tasks, so that we could assess the UX with real users. It was the best thing we had at the time, but there was a deficiency in the methodology.

Analytics Tools for Optimizing UX

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Analytics Tools for Optimizing UX