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Understanding the Core User Research Concepts Cover

Understanding the Core User Research Concepts

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Created by

Mark Seabridge

Published by

SitePoint

Last Updated

10 November 2018

Details

Discover how to shape successful products by conducting effective user research. Diving into discovery, exploratory, qualitative and quantitative research, core methodologies and key takeaways.

Description

User research plays a crucial role in shaping any successful product or service. It keeps the user at the heart of the experience by tailoring it to their needs, and in turn provides real advantage over competitors. But with a growing arsenal of different research methods out there, it can be a challenge to know which is best to use, and when.

This guide offers an overview of the fundamentals for each of the most commonly used methods, providing direction on when to use them—and more importantly, why.

We’ll cover:

  • the origins of user research
  • discovery and exploratory research
  • quant and qual, and the difference between them
  • core methodologies:
    • user interviews
    • ethnography and field studies
    • surveys and questionnaires
    • analytics and heatmaps
    • card sorts and tree tests
    • usability studies
  • further reading and resources
  • key takeaways

This book is for anyone interested in user research. No experience is required.

Who is this for?

Anyone interested in user research. No experience is required.

Creator

Mark Seabridge avatar

Mark Seabridge

I’m a UX Designer and Manager based in Melbourne, specialising in interaction design,
 UX strategy and team leadership. I'm passionate about problem-solving using real human insights to create useful, impactful & intuitive experiences.

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Roni

After all the users you have involved in your research are not just your way to move raw insight to preliminary concept idea. User research is a process of understanding user needs wants and behavior using different observation and feedback collection methods. It's a fundamental part of the UX designers jobs can a core part of the overall UX design process. Lead user research is done in the initial phases of an innovation project for the purpose of identifying strong market opportunities and developing concept for new products or service.

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