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How Analytics Helped Solve a UX Issue Cover

How Analytics Helped Solve a UX Issue

4

average rating (1 votes)

Created by

Luke Hay

Published by

SitePoint

Last Updated

10 November 2018

Details

An example guide on identifying and solving UX problems through Analytics.

Description

UX and analytics make a great team. Your website analytics can give you insights enabling you to learn about your users, track their journeys, and find potential problem areas. You can use the quantitative data to inform your qualitative UX approach. Remember, your analytics tell you what’s happening on your website, while UX techniques such as usability testing will help uncover why things are happening.

In this book, we'll look at how analytics helped identify a serious UX problem on a client website.

This book is for anyone interested in analytics and UX. No experience is assumed.

Who is this for?

Anyone interested in analytics and UX. No experience is assumed.

Creator

Luke Hay avatar

Luke Hay

Luke Hay is a UK-based UX Consultant who’s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps. Luke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.
Luke Hay avatar

Content

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Roni

The branch of analytics that focuses on your experience is known as UX analytics. In order to make the most of analytics data UX professionals need to integrate these desirable action occur they help UX teams identify potential issues and together additional clues to help in defining a solution. Googal analytics will help you to do almost every thing i just mentioned. The virtual page view tracking is there to address this issue. The design team are able to figure out from information derived from AI to pick design problem and create such cross linking of the data becomes a smooth functions and helps Herman works as a marketing analytics at tatva soft.

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How Analytics Helped Solve a UX Issue Cover

How Analytics Helped Solve a UX Issue

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