Giving out promotional products is one of the best marketing and promotional strategy. There are many different kinds of promotional products, there are high-end promotional products like table clock, wine glass sets etc. and there are low-end promotional products like pens, tee shirts, note books etc.
The process of distributing promotional products is not the only thing, another factor that should be considered by promotional product companies is when it should be distributed. Events on which promotional products can be distributed are:
When launching a new business, branch or extending the business to another city, events like these require attention. One way of getting attention of customer can be by distributing free giveaways. It will ensure a good turnout of customers.
2. When promoting good image and goodwill
Another event when promotional products are often distributed is when companies need to establish reliability and quality products. This goes on to show that they have fair-priced products, service that is efficient and fast and that they are concerned for their customers. These are typical images brands or businesses like to portray.
3. When announcing new products and services
Distribution of promotional products is highly effective when the company is offering prospects of products that are new in the market. In order to familiarise customers with the new product or service, it is considered to be an efficient idea to distribute it as a giveaway among a few customers to check their feedback and comments regarding the product or services.
These are some events when distributing promotional products is considered to be effective.